Kid Rock, the notable musician, appeared on Tucker Carlson’s show this week, making headlines.
After a period of openly boycotting Bud Light, Kid Rock has decided to end his stance against the beer brand.
This decision comes after Bud Light’s much-debated marketing partnership with transgender influencer Dylan Mulvaney.
Kid Rock decides to end Bud Light boycott
Kid Rock expressed dissatisfaction with Bud Light’s decision, stating that the company “deserved a black eye, and they got one.”
However, he now believes it’s time to move on from the boycott. “So, do I want to hold their head underwater and drown them because they made a mistake? No, I think they got the message,” Kid Rock remarked.
Kid Rock makes vocal social media protest to boycott Bud Light
Earlier this year, Kid Rock was instrumental in initiating the boycott. He made his feelings clear in a social media video where he vehemently criticized Bud Light and its parent company, Anheuser-Busch.
“[Expletive] Bud Light. And [expletive] Anheuser-Busch. Have a terrific day,” he said in the video, which was later removed from his social media account.
Kid Rock’s call for forgiveness in GOP strategy shift
Breitbart News covered Kid Rock’s changing views in a November interview with Sean Hannity on Fox News.
In this interview, Kid Rock mentioned his desire to steer the Republican Party away from a culture of boycotts and cancellations.
He highlighted his Christian beliefs, emphasizing the importance of forgiveness.
Kid Rock’s consumption of Bud Light indicates shift in stance
Speculations about Kid Rock’s softened stance began earlier, in August when he was seen drinking Bud Light at a Nashville concert.
This act sparked conversations about whether he had reconsidered his boycott.
Anheuser-Busch has faced challenges reviving Bud Light’s image and sales following the controversy. The partnership with Dylan Mulvaney had led to a significant decline in sales.
Anheuser-Busch faces revenue drop, CMO departure in Q3 2023
Recent reports, including one from CBS News, indicate a 13.5 percent drop in the U.S. revenue per 100 liters for Anheuser-Busch during the third quarter of 2023. This metric is crucial in assessing beer sales performance.
Moreover, Anheuser-Busch announced the upcoming departure of its U.S. chief marketing officer at the end of the year, signaling potential strategic changes within the company.
Bud Light’s major UFC deal marks potential turnaround
In a move that could signify a turning point, the UFC has recently entered into a sponsorship agreement with Bud Light.
This deal is reported to be the most significant in the company’s history, potentially marking a new chapter for Bud Light amidst its efforts to recover from the recent sales downturn and public relations challenges.