Highlight of Google’s top search trends for the year 2023

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By Carina

Google’s “Year in Search” for 2023, released on Monday by the California-based tech giant, encapsulates the year’s global curiosities, concerns, and cultural phenomena.

This comprehensive roundup covers many topics, from pop culture highlights like “Barbenheimer” to the profound grief over the loss of iconic figures and significant events with far-reaching impacts.

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Global events, personalities: Top Google search trends of the year

Dominating the year’s news trends, according to Google’s global data, was the ongoing conflict between Israel and Hamas.

This was closely followed by interest in the submersible bound for the Titanic, which imploded in June, and the heartbreaking earthquakes that struck Turkey and Syria in February.

In terms of individual searches, Damar Hamlin, the Buffalo Bills NFL safety who suffered a near-death cardiac arrest during a January game but remarkably recovered, emerged as Google’s top trending person of the year.

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Celebrity, entertainment hit Google’s top search trends in film and TV

Actor Jeremy Renner, who endured a severe snowplow accident at the year’s outset, was also a highly searched figure, along with the late Matthew Perry and Tina Turner, who led the trends among notable personalities who passed away.

The entertainment world saw “Barbie” topping Google’s movie search trends, followed by “Oppenheimer” and the Indian thriller “Jawan.”

For television, “The Last of Us,” “Wednesday,” and “Ginny and Georgia” were the year’s three most trending shows.

2023 Google search trends: Top songs, recipes, and sports teams

In music, Yoasobi’s “アイドル (Idol)” claimed the spot for Google’s top trending song on search. Jason Aldean’s “Try That In A Small Town” and Shakira with Bizarrap’s “Bzrp Music Sessions, Vol. 53” followed, both soaring in popularity after respective controversies.

Google’s 2023 global search trends went beyond entertainment and news. The top trending recipe was bibimbap, while Inter Miami CF, the new team of Argentine soccer legend Lionel Messi, led the sports team trends.

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Consumer interests and slang terms top US 2023 Google Trends

In the United States, queries revolved around the high costs of eggs, Taylor Swift tickets, and sriracha bottles. At the same time, “rizz,” recently named Oxford’s word of the year, was a frontrunner in trending slang definition inquiries.

For more in-depth data, including country-specific lists and past trends, Google’s “Year in Search” archive is available.

The 2023 search results were compiled from data spanning January 1 through November 27.

Google, Wikipedia, and more platforms release year-end data insights

As 2023 draws to a close, Google is not alone in publishing annual data summaries. From dictionary lookups to music streams, many platforms have released their year-end recaps.

Wikipedia, for instance, recently disclosed its most-viewed entries of the year, with the article about ChatGPT leading the way.

Marking its 25th anniversary, Google also released a unique compilation of top search data spanning various categories “of all time.”

Beyoncé, ‘Harry Potter’ searches dominate 2023 Google Trends

Since 2004, when Google’s trends data became globally available, Beyoncé has been the most-Googled Grammy winner, Cristiano Ronaldo the highest-searched athlete, and the “Harry Potter” cast has dominated the most-searched movie or TV category.

This year’s “Year in Search” offers a unique window into the world’s collective consciousness, reflecting curiosity, concern, and cultural engagement.

From global crises to entertainment milestones, Google’s 2023 search data paints a vivid picture of the year’s most significant moments, trends, and personalities, encapsulating the diverse interests and concerns of people worldwide.

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